Creating a Social Media Campaign for Interfire Products

International marketing is becoming more and more important. On the one hand, due to globalization, but also because the importance of social media continues to grow. Many companies want to sell their products in more markets than just their home market. This spring we have the opportunity to take the visibility of Interfire Products Oy beyond Finland by creating and implementing an international digital marketing campaign.

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Restaurant Roima and MissionZeroFoodprint

Restaurant Roima is another one of the establishments that are working with us during the piloting for MissionZeroFoodprint. They are located at the Vantaa Loiste building which is at the Plaza Business park that is at the intersection of Helsinki-Vantaa airport. This is a casual lunch restaurant that is open to everyone. There are currently eight people working there as of now.

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Pizzeria Via Tribunali and MissionZeroFoodprint

Get to know another one of our pilot restaurants! Pizzeria Via Tribunali is a Neapolitan restaurant that is working with us over at MissionZeroFootprint. We took it up with Sami Benamed, who is the CEO to give a small interview to talk about their establishment, what they do, what they are willing to achieve while working with us, and what are their future plans when it comes to sustainability.

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BarLaurea and MissionZeroFoodprint

BarLaurea is one of our pilot restaurants working with Mission Zero Foodprint.  BarLaurea is a restaurant that is located at Laurea University of Applied Sciences inside the Leppavarra campus.  It is not located in any other university locations so this is one of a kind. We decided to interview one of the heads of the establishment Restaurant Manager Teemu Sirainen to get a bit of a better look at what they are doing, what they are looking to do in the future, and which digital solution they are working with while working with us.

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Nikolas, Bachelor of Business Information Technology: Finnish skills are important for job-seekers

Nikolas Kapali, 32, is from Nepal and now lives in Vantaa. When he moved to Finland for a relationship, he did not speak any Finnish. All he knew about Finland was where it is, and little about the culture and climate.

Nikolas Kapali

“I started studying Finnish after I moved here. At first, the language did not seem that important, since my wife’s family and our circle all spoke English with me. Over time, it became important to me to know Finnish – I wanted to start speaking it to the people that are close to me”.

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International marketing and sales implemented by a student group – Finnvoda

Summer is getting closer which means that the projects are soon to be finalized. Our international project with Finnvoda is currently in the final steps. The last step is to compile all our gathered information for the client. We started at the beginning of the year with competitor analysis and moved from there to search for potential partners from the target countries Spain, Germany, and Austria. In order to contact the potential companies, our project team produced a marketing email and a short survey, which were also translated to German and Spanish by our exchange students. By contacting the companies with their mother language, we wanted to be more approachable so the companies would find it easy to answer. There have been few answers already and we will do further contacting if it is needed. We will see if there will come more answers or have all the emails ended up in trash mail. The project team will keep their fingers crossed.

Lue lisää International marketing and sales implemented by a student group – Finnvoda

Youth economic management

The financial management of young people is very important. The modern world offers a lot of new ways to spend money which didn’t even exist before. Because of this spending money by young people and things linked to it are on a shaky base. Concreteness in the use of money has deteriorated as the use of money has become electronic. For this reason, the relationship with money is distorted and young people may not feel like he or her is giving up anything and still receives concrete products.

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The SFinLit Project

We worked on a project with the University of Laurea as a client. This project will ultimately be used by several universities and schools around the world. Our project consists of developing a digital marketing campaign plan for a more general Green litaracy financial project. Thus, following interviews, studies and analyzes, we have created a complete plan that can be adapted to a global project.

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The life of an Erasmus student at Laurea – SFinLit Project

My name is Geoffroy Rauch, I am a French student in the 2nd year of business school in Paris. I am in ERASMUS at Laurea University of Applied Sciences on the Hyvinkää campus for 6 months since January 2021. 

Lue lisää The life of an Erasmus student at Laurea – SFinLit Project

Events and partner search with Kokouspiste Oy during Covid-19

Organisers and event managers are facing a tough time in the current situation, while Covid-19 is shaping our everyday life. And not only the daily study routine is facing big upcoming changes, but also our cooperation partner of the project “International Benchmarking & Partner Search in Event Business” Kokouspiste Oy is facing new challenges.

Together with organisers around the world, we are monitoring the current development of the corona pandemic. We know how challenging this particular situation is for them and share their concerns. But despite the current situation in Europe, the managers Kaisa Kangasmäki and Katja Mansikkaniemi are confident enough to search and establish a cooperation between Kokouspiste Oy and a partner in the UK, Sweden, Denmark and/or Germany.

Lue lisää Events and partner search with Kokouspiste Oy during Covid-19

Who are the members of the Garden Design Stories project?

And Yes! Our Garden Design Stories project, a landscaping garden creation company that aims to export to the United States, is worked by a group of 8 students interested in digital marketing determined in the proper development of the project. We work for months to satisfy our client so let’s do a presentation of each member of the project: 

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