En­tre­pre­neurs can’t manage alone, everyone needs networks

An alumni interview with Amina Mohamed, multiprofessional in social services and founder of the company Qj-Diasporassa.

Amina Mohamed graduated as Bachelor of Social Services from Laurea’s Tikkurila campus in 2012, and after a few years of work experience, Amina also completed a Master’s degree in Social Services and graduated as Master of Social Services in 2019.

Lue lisää En­tre­pre­neurs can’t manage alone, everyone needs networks

Transform your Garden to reflect on your Garden Personality Style, Take the Quiz now! – campaign plan

Half of the project has already been completed in the blink of an eye and spring is also well under way. Due to the current world situation, we have been working remotely through teams throughout the project. Because our project is international, we have had the honor of getting two exchange students into our project to also give a new perspective to the project. I think each of us was initially worried about how communication in English would go throughout the project among all team members, but I can proudly say that my English and everyone else’s English-speaking skills and courage have improved as the project progresses toward the end.

Lue lisää Transform your Garden to reflect on your Garden Personality Style, Take the Quiz now! – campaign plan

Bear Marketing Campaign: Hungry as a bear? Come to Karhunpesä!

Ravintola Karhunpesä - Hyvinkää, Hotel Sveitsi

Who are we and what we are doing here?

We are an international marketing project team, which is working this spring with Hotel Svetsi, the permanent partner of Laurea, and Kaisu, its HR and Sales specialist. This time our project team got the opportunity to create a marketing campaign for the restaurant Karhunpesä. The main project’s goal is to make the restaurant Karhunpesä more visible to people living in Hyvinkää and near cities.

Karhunpesä is an atmospheric thematic restaurant, which is located in the area of Hyvinkaa. Only here you can try a real bear lifestyle: taste all the bear’s delicacies from the best ingredients of northern nature, feed your bear cubs and enjoy a warm bear nest with your loved ones.

Lue lisää Bear Marketing Campaign: Hungry as a bear? Come to Karhunpesä!

In pursuit of the Japanese shoe market – Töysän Kenkätehdas

International markets always attract significant interest amongst manufacturers. However due to them being so difficult to access, dreams of success in them are often abandoned in pursuit of something more feasible. Töysän Kenkätehdas is an exception, striving for the Japanese market with their traditional style Finnish shoes. Our aim in this project is the creation of a Go-to-Market plan to aid them in their vision.

Lue lisää In pursuit of the Japanese shoe market – Töysän Kenkätehdas

The first weeks in the P2P-model from the perspective of an exchange student

Despite the fact that we are living in a worldwide pandemic and Covid-19 attends our daily life, we exchange students were allowed to enter Finland in the first days of January. Shortly after, the semester started and so did the projects of the P2P-model at Laurea University in Hyvinkää.

After an introduction week and explanations about the new teaching model, our project “International Benchmarking & Partner Search in Event Business” started with the Pre-Brief. Here we were introduced for the first time to our lecturer Aapo Hollanti and the other team members. The project group consists of 5 Finnish students and three exchange students from Germany. Unfortunately, due to the restrictions of the government, we are unable to meet in person and so all the meetings take place online using Microsoft Teams. Especially for us exchange students, it took a few meetings to understand all the functions and applications of this new software, but it is very useful as all the information can be shared quickly among the group.

Lue lisää The first weeks in the P2P-model from the perspective of an exchange student

Creating a Social Media Campaign for Interfire Products

International marketing is becoming more and more important. On the one hand, due to globalization, but also because the importance of social media continues to grow. Many companies want to sell their products in more markets than just their home market. This spring we have the opportunity to take the visibility of Interfire Products Oy beyond Finland by creating and implementing an international digital marketing campaign.

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Reflection about the first half of the project – Green Financing Project

Our project deals with Green Financing, it’s leaded by Aapo (lecturer) and Annemari (client). The project includes Samuli, Laura, Kastriot, Pauli, Thuy and three exchange students Cristian from Italy, Flore from France and Leonie from Germany. The activities we planned for this project are to submit banks and companies to a questionary about Green Financing and sustainable finance; furthermore, we are preparing some contents for secondary school students, in the form of game, to introduce Green financing in their education.

Lue lisää Reflection about the first half of the project – Green Financing Project

Working on international project remotely – Project Moose Activities

In this project we are working in an international project team which is why all communication is done in English. I found that to be very useful in improving my language skills. Aside from that, the nature of this project is different than ones that I have had before, so it feels very refreshing.  

Lue lisää Working on international project remotely – Project Moose Activities

Affiliations from SabriScan project

SabriScan project started in mid January. Our project team consist four students from Laurea and also three exchance students from Europe. SabriScan is a family owned company from Riihimäki, Finland.

Lue lisää Affiliations from SabriScan project

SabriScan project started in mid January. Our project team consist four students from Laurea and also three exchance students from Europe. SabriScan is a family owned company from Riihimäki, Finland.

Lue lisää Affiliations from SabriScan project