Project blogs

How to survive in AI project as a business student who doesn’t have any idea what AI is?

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Let’s start with a disclaimer: AI seems (at least in my opinion) a lot harder than what it really is or at least the basics of AI aren’t that hard. When we first started three months ago a project: “Study on Talent Management and L&D strategies” with our client Headai, I must admit that I was scared, anxious and confused but most of all excited. I didn’t […]

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Transform your Garden to reflect on your Garden Personality Style, Take the Quiz now! – campaign plan

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Half of the project has already been completed in the blink of an eye and spring is also well under way. Due to the current world situation, we have been working remotely through teams throughout the project. Because our project is international, we have had the honor of getting two exchange students into our project

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Bear Marketing Campaign: Hungry as a bear? Come to Karhunpesä!

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Who are we and what we are doing here? We are an international marketing project team, which is working this spring with Hotel Svetsi, the permanent partner of Laurea, and Kaisu, its HR and Sales specialist. This time our project team got the opportunity to create a marketing campaign for the restaurant Karhunpesä. The main

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In pursuit of the Japanese shoe market – Töysän Kenkätehdas

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International markets always attract significant interest amongst manufacturers. However due to them being so difficult to access, dreams of success in them are often abandoned in pursuit of something more feasible. Töysän Kenkätehdas is an exception, striving for the Japanese market with their traditional style Finnish shoes. Our aim in this project is the creation

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The first weeks in the P2P-model from the perspective of an exchange student

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Despite the fact that we are living in a worldwide pandemic and Covid-19 attends our daily life, we exchange students were allowed to enter Finland in the first days of January. Shortly after, the semester started and so did the projects of the P2P-model at Laurea University in Hyvinkää. After an introduction week and explanations

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Creating a Social Media Campaign for Interfire Products

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International marketing is becoming more and more important. On the one hand, due to globalization, but also because the importance of social media continues to grow. Many companies want to sell their products in more markets than just their home market. This spring we have the opportunity to take the visibility of Interfire Products Oy

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Reflection about the first half of the project – Green Financing Project

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Our project deals with Green Financing, it’s leaded by Aapo (lecturer) and Annemari (client). The project includes Samuli, Laura, Kastriot, Pauli, Thuy and three exchange students Cristian from Italy, Flore from France and Leonie from Germany. The activities we planned for this project are to submit banks and companies to a questionary about Green Financing

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Working on international project remotely – Project Moose Activities

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In this project we are working in an international project team which is why all communication is done in English. I found that to be very useful in improving my language skills. Aside from that, the nature of this project is different than ones that I have had before, so it feels very refreshing.  

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Sustainable Tourism & Sustainability in General Through Our Eyes

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When talking about sustainable tourism, it includes economic, environmental, and social sustainability. In our co-operation project with Honkalintu Oy sustainable tourism is the main factor and research is done by taking all of these three sectors into account.

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Affiliations from SabriScan project

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SabriScan project started in mid January. Our project team consist four students from Laurea and also three exchance students from Europe. SabriScan is a family owned company from Riihimäki, Finland. SabriScan project started in mid January. Our project team consist four students from Laurea and also three exchance students from Europe. SabriScan is a family

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