Bonne Bonne Juomat Oy wants to enter U.K. Market from Aziz Kiziler, Max Vahobov

BonneJuomat Oy is a company from Lohja Finland. The company produces natural juices, purees, smoothies, and spring water. Their products are well known for being all natural and eco-friendly. Bonne makes its products partly with local berries, fruits, vegetables with the spring water form Lohja. Finland Spring Water is famous for being one of the cleanest waters in the world. It is no mystery then that the famous blue ringed seal that features on the side of Bonne’s Aqua Finlandia lives only in these clean waters.

Our mission in the Project is to help Bonne to enter U.K. market to sell its products. Our team of three international students and five Finnish students are collaborating with Bonne company to export Bonne`s Spring Water and Smoothies to Great Britain. The company is introducing the new line of smoothies for children with known cartoon characters as Paw Patrol and Peppa Pig to the market and this is an opportunity for us to showcase it in the market. 

The U.K. market is one of the toughest markets to enter especially for water and snack drinks. Currently the majority of spring water in U.K. is imported from France from giants like Volvic and Evian. The snack drinks and smoothies are imported from U.S., and some are produced locally. The sales volume of 10 major water companies in 2021 was approximately £554 million and for juice and smoothies’ retails sales in convenience stores was about £42 million. (statista.com) So, there is a great opportunity for Bonne to be a part of this market. Bonne has taken big steps of being eco-friendly and organic company, for example it’s spring water is produced in paper-based carton box which is 90% recyclable, and the smoothies are made without added sugar or sweeteners and contain 95% fruits. 

We are currently doing market overview and studying the opportunities of entering a new market, and we strongly believe that Bonne has a great potential to enter U.K. As company’s slogan states; Finland is the happiest nation in the world, so the water and juices produced here are the healthiest to make people happy. Keeping this in mind we believe that with thorough research and right marketing strategies Bonne’s products will be found in U.K. store shelves soon. 

Leave a Comment