”There are no problems, only solutions” – SEO and keyword research for Karotek Oy

The spring studies have already started at the Hyvinkää campus. International students’ project team has gotten a Finnish company Karotek Oy as their client. Karotek Oy is known for their stainless-steel wholesale and the company was founded in 1982. ”There are no problems, only solutions”, this sentence reflects the principles of Karotek.

The project team’s assignment is to improve the search engine optimization and for example find the company ideal keywords which they can use on their website. The goal is that the project team gets a strong understanding on digital marketing and search engine optimization.

Karotek’s mascot

The project team has already started working on the project. The roles in the team have been selected and we met with the client to discuss what they expect from the project. After the meeting with the client, project members completed a Google course about search engine optimization to gain more knowledge on the subject. The team also got familiar the company’s web site and Finnish students translated them for the international students in English. The team picked some key words from the company’s website that they used often. All in all, the project is moving on strongly!

The project team has also focused on well-being because they must work online. The team has selected well-being manager who made well-being plan for the team. The plan includes weekly themes, and each team member has their own theme and week. The purpose of this is to get to know each other and take care of our well-being.

I want to wish everyone happy spring and good luck with studies!

Suurin osa Showcasen blogeista on toteutettu osana Laurean opintojaksoja. Koko koulutustarjontaamme voi tutustua nettisivuillamme. Tarjoamme kymmenien tutkintoon johtavien koulutuksien lisäksi myös paljon täydennys- ja erikoistumiskoulutuksia sekä yksittäisiä opintojaksoja avoimen AMK:n kautta!

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