The digital marketing campaign for a startup company-project progress

The goals of our project were to help a new startup company to improve their marketing and communications. In other words, make their company more visible and ready to work.

During this past semester, we have done lots of research. We started our project by doing market research for the customer for the chosen countries: Norway, Netherlands, Sweden, and Germany. And then we searched information about what are regulations for the chosen countries about the product and with using it. We also did competitor research and found out more about the target group and who the product and marketing are done for the first hand. We sought out potential customers and wrote down all the contact info etc. So that the customer can just contact them.

Lue lisää The digital marketing campaign for a startup company-project progress

Service Design & Value Proposal of Museum shop

Our client: Finish glass museum.

The team: Jenni Koski, Monica Ordiales, Milja Laako, Tuomo Schneck, Elisa Kallunki, Rosaliina Viljanen & Nuria Monge. Through the method P2P of the Laurea University on the project of Service and Value Proposal of Museum Shop.

Lue lisää Service Design & Value Proposal of Museum shop

Beginning of the project with a startup company – FireSea Equipment Oy

FireSea Equipment Oy is a new startup company that makes fire safety solutions for electric vehicles. They started in spring 2020 their business.

The company found out a few years ago that extinguishing the fire from an electric vehicle is very hard. Because electric vehicles are getting more popular, there must be a solution to deal with electric vehicle fires. So, the company decided to build a pool for the electric vehicles, which will be filled with water if there happens a fire. Electric fires need a massive amount of water to get extinguished, so drowning the car, will prevent the fire from spreading everywhere.

The company’s founder had the idea to patent the plan in April 2020. FireSea Equipment Oy was established in the spring of 2020 to develop a patented product and build a prototype. This product will prevent any kind of safety harm, which might happen if firemen are trying to extinguish the fire.

Lue lisää Beginning of the project with a startup company – FireSea Equipment Oy

The SFinLit Project

We worked on a project with the University of Laurea as a client. This project will ultimately be used by several universities and schools around the world. Our project consists of developing a digital marketing campaign plan for a more general Green litaracy financial project. Thus, following interviews, studies and analyzes, we have created a complete plan that can be adapted to a global project.

Lue lisää The SFinLit Project

The life of an Erasmus student at Laurea – SFinLit Project

My name is Geoffroy Rauch, I am a French student in the 2nd year of business school in Paris. I am in ERASMUS at Laurea University of Applied Sciences on the Hyvinkää campus for 6 months since January 2021. 

Lue lisää The life of an Erasmus student at Laurea – SFinLit Project

Creating a Social Media Campaign for Interfire Products

International marketing is becoming more and more important. On the one hand, due to globalization, but also because the importance of social media continues to grow. Many companies want to sell their products in more markets than just their home market. This spring we have the opportunity to take the visibility of Interfire Products Oy beyond Finland by creating and implementing an international digital marketing campaign.

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