Finnvoda Project: Global Expansion Strategy through SEO and Digital Marketing

Clean water is essential for everyone, yet many households and vacation homes still struggle to find an efficient and easy-to-maintain water purification system. Consumers using private water sources, such as wells, must carefully consider the performance and maintenance costs of their purification systems.

To address this issue, Finnvoda has developed an innovative water purification system, providing consumers with easy maintenance, powerful purification performance, and long-term cost savings. However, to increase awareness and gain the trust of new customers, a more effective marketing strategy is needed.

Finnvoda Project Overview: Driving Brand Growth through SEO and Digital Marketing

Finnvoda has traditionally relied on technical articles and expert-focused promotional strategies.

However, to expand into the consumer market, a more intuitive and consumer-friendly marketing approach is necessary.

Key Goals of This Project:

• SEO Optimization – Enhancing search engine visibility so consumers can easily find Finnvoda.
• Strengthening Social Media Marketing – Increasing engagement with target customers and building brand loyalty.
• Content Marketing – Showcasing customer satisfaction and demonstrating how the product improves everyday life.
• Enhancing Customer Experience – Optimizing website usability and leveraging customer reviews.

Finnvoda aims not just to sell products but to establish itself as a brand that improves consumers’ quality of life.

About Our Team: Gaining Practical Experience through International Collaboration

This project is carried out by students from diverse nationalities and backgrounds, collaborating to apply their expertise in marketing, data analysis, and SEO.

Challenges and Learning from International Collaboration

• Developing adaptability in a global business environment by working with team members from different cultural backgrounds.
• Gaining hands-on experience in communication and problem-solving through teamwork.
• Experiencing data-driven decision-making by working with a real client.

These diverse perspectives and backgrounds enable us to create more innovative and practical solutions.

About Our Client: What is Finnvoda?

Finnvoda is a Finnish company specializing in innovative water purification systems. Their technology is more efficient and easier to maintain than traditional reverse osmosis systems.

Key Features of Finnvoda’s Water Purification Systems:

• Consumer-friendly customization – Optimized solutions for private well and vacation home users.
• Long-term durability – High-quality filtration ensures long-lasting performance.
• Minimal maintenance costs – Minimized annual maintenance costs, ranging just 100-150€ per year.
• Easy installation – Designed as an easy-to-install home appliance.

Finnvoda is more than just a water purification manufacturer—it is an innovative company providing clean water in a consumer-friendly way.

Benefits of Project-Based Learning

The Finnvoda Project is not just an academic exercise but a prime example of project-based learning, where students gain practical experience by working with a real company.

Advantages of Project-Based Learning:

• Real-world collaboration with businesses – Students apply theoretical knowledge to real-world projects, contributing to the company’s growth strategy.
• Data-driven marketing strategy development – Collecting and analyzing consumer insights through surveys.
• Hands-on SEO & digital marketing application – Optimizing content and building an online brand strategy.

Through this project, we are gaining valuable practical experience in SEO and content marketing, directly contributing to Finnvoda’s global brand expansion.

We will continue to update our progress on the Finnvoda Project, so stay tuned!

Suurin osa Showcasen blogeista on toteutettu osana Laurean opintojaksoja. Koko koulutustarjontaamme voi tutustua nettisivuillamme. Tarjoamme kymmenien tutkintoon johtavien koulutuksien lisäksi myös paljon täydennys- ja erikoistumiskoulutuksia sekä yksittäisiä opintojaksoja avoimen AMK:n kautta!