Project blogs

Hotel Rantapuisto, (Project) Service design and sustainability Honestly, when this project started, we weren’t entirely sure what we’d find. We had our theories from class, our frameworks, our templates. But walking into Hotel Rantapuisto for the first time, a quiet, waterfront property tucked away in Helsinki felt different from anything we’d studied on paper. Over […]

People’s digital habits when researching products no longer apply only online. Purchasing decisions are increasingly shaped by a combination of physical and digital information. Customers might explore a product at home, then make their final buying decision in a physical store. Interactive in-store marketing is an excellent tool for sparking that interest and elevating the

Have you ever imagined a platform that makes managing your home super easy?  That’s exactly what MyHomesID, an innovative Finnish platform, does. It brings all your invoices, renovation files, and administrative documents together in one place. It’s dedicated to real estate management and facilitates the purchase, sale, and day-to-day management of a property. Moreover, this

In autumn 2025, a team of international and Finnish students at Laurea University of Applied Sciences worked together on a Digital Marketing Project for Packforce, a company specialising in packaging materials and supplies. The goal was to create a social media activation plan and build a strong foundation for the company’s visibility across different platforms.

Kickoff day Our project started on September 2nd at 3 p.m. At first, we Finns introduced ourselves and briefly went over what would happen in the project. About an hour later, our Chilean teammates joined us. On the first day, we got to know each other, and the teachers divided us into groups. We collected

Author: COIL Project Supervisor Elina Wainio, Senior Lecturer, Laurea  Understanding cultures and worldviews is an essential competence for everyone in the globalized world, especially for those acting in an international environment. But cultural awareness is not developed just by reading textbooks or attending lectures – just as you don’t learn to swim by watching videos