We implemented a marketing project this spring for a Finnish wellness industry company. The purpose of the project was to design a marketing campaign for the client. This was the first time designing marketing campaign for entire project team! So, here’s how we planned our very first marketing campaign, step by step: 1. Goal Setting … Read more
Need a refreshing break from your studies? Try these Bonne juices and purees during your break to get your mind back on track! All of their products are made from 100% sustainable ingredients with no added sugar. Simply high quality fruits and berries included. Unnecessary additives and preservatives are not welcome in their products. All … Read more
Chile – Finland Business Development Project, Planning – Analysis – Implementation Laurea Students recently had the opportunity to travel to Chile as part of a collaboration between Laurea University of Applied Sciences and the Universidad Del Desarrollo. For one week, we had the chance to explore the city of Santiago de Chile and Valparaiso, as … Read more
As a university student, attending workshops is an important part of your academic experience. Workshops allow you to learn new skills, interact with your peers, and deepen your understanding of various subjects. But what about the other side of workshops? What goes into creating a workshop? In this post, we’ll explore the process of concept … Read more
We BBA students, guided by Aapo Hollanti, are in an international project designing a company video for Karotek Oy’s website together with students from Mount St Joseph University in the United States. The project has turned out to be a laborious but worth learning. Our project team consists of seven students and two of them … Read more
Summer is coming and the projects are coming to an end soon. Our project team has had fun and we have learned a lot together. The final scrunch is still left, but I know that we can start the summer with a successful project. In this post, I want to tell about something that the … Read more
Writers: Jesus Esparza, Paule Jean This student project is composed of four Finnish students and four exchange students from Mexico, France, Romania and Japan. The client was Laurea Marketing and the purpose of this project was to assist Laurea’s marketing department in promoting the university, improving its marketing and developing its visibility to attract local … Read more
Purpose of our project Our project team’s assignment in Service Design course is to make introduction videos for HEIComp Canvas course. HEIComp canvas course consist of eight modules that contain information on how to run the project and how the teacher’s role in the project is different compared to regular university teacher role. Project team … Read more
The Finnish government ruled in 2020 that for every patient in care there should be at least 0,7 nurses. This so called “hoitajamitoitus” was set to go into effect in April of 2023. However, at the beginning of 2023 the actual number of nurses in Finland was lagging significantly behind this desired goal. According to … Read more
Understanding your customers’ needs is one of the most important assets when designing a service. Making your target group involved with the designing process saves time and money, as it helps to know who, why, and what you are designing for. When the target group has been included in the process, the result is already … Read more