From interviews to the market plan – Töysän Kenkätehdas

In this project, from the get-go our aim has been the creation of a Go-to-Market plan for our client, Töysän Kenkätehdas, who are aiming for the Japanese shoe market. Until now, we have used methods such as surveys and interviews to acquire the appropriate data regarding the target country’s market.

Lue lisää From interviews to the market plan – Töysän Kenkätehdas

In pursuit of the Japanese shoe market – Töysän Kenkätehdas

International markets always attract significant interest amongst manufacturers. However due to them being so difficult to access, dreams of success in them are often abandoned in pursuit of something more feasible. Töysän Kenkätehdas is an exception, striving for the Japanese market with their traditional style Finnish shoes. Our aim in this project is the creation of a Go-to-Market plan to aid them in their vision.

Lue lisää In pursuit of the Japanese shoe market – Töysän Kenkätehdas