2026

Hotel Rantapuisto, (Project) Service design and sustainability Honestly, when this project started, we weren’t entirely sure what we’d find. We had our theories from class, our frameworks, our templates. But walking into Hotel Rantapuisto for the first time, a quiet, waterfront property tucked away in Helsinki felt different from anything we’d studied on paper. Over […]

People’s digital habits when researching products no longer apply only online. Purchasing decisions are increasingly shaped by a combination of physical and digital information. Customers might explore a product at home, then make their final buying decision in a physical store. Interactive in-store marketing is an excellent tool for sparking that interest and elevating the