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Digital twins – Final steps of the project

As we started the project in January all was totally new to every one of us. Right from the pre-brief we got to know a lot of new people since we did not know each other. Everyone had to change thinking from their native language to English, which lead us to work a little bit …

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Findings for RAULI brackets in international markets – Renewable energy project

Greetings from the RAULI brackets project team. Our student project group comprised of eight students from Finland, The Netherlands, Germany, and France have been hard at work for the past few months conducting market research for RAULI solar panel brackets in international markets. RAULI is a solar panel mounting system that is manufactured in Finland …

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This is what you want to know about employee benefits

I’d like to get you to consider what employee benefits mean to you. Or could you imagine even changing jobs for better benefits? As many as 90% of people under 30 would be willing to change jobs for better employee benefits, according to research quoted by Edenred. From this, one can conclude that the younger …

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Lapland Adventure 2022

As an exchange student studying Digital Business Management from Germany, I want to share one of my greatest adventures in Finland so far with you: The Trip to Finnish Lapland, Kilpisjärvi.  It was a rather snowy evening, when two busses of students from the Netherlands, Spain, Germany, France and many more countries prepared for a …

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The finalization of the marketing plan

In this project, we have been doing research for the purpose of a social media marketing campaign plan for Bonne Juomat Oy, in order to make them more known in German markets. Bonne is a Finnish Lohja-based maker of tasty and healthy natural beverages made from fruits, berries as well as vegetables. The project is …

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Making Finnish products great in Germany

Bonne Juomat Oy is a company from Lohja, FI that makes tasty and healthy natural beverage products from fruits, berries & vegetables. Now they are looking to expand their market to Germany with Smoothies and Finnish natural spring water within a digital marketing plan. To succeed, it is more than helpful to engage some experienced Finnish and German …

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6 things you should know about AI

Headai sells the service of its own artificial intelligence. With this data-driven approach, it should be possible to act agile and strategically between the fields of the labor market, education, individual companies, and individuals. With their technology, it is possible to bring qualitative data into a globally interoperable form, maximizing the value of data assets. But what is …

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International marketing and sales implemented by a student group – Finnvoda

Summer is getting closer which means that the projects are soon to be finalized. Our international project with Finnvoda is currently in the final steps. The last step is to compile all our gathered information for the client. We started at the beginning of the year with competitor analysis and moved from there to search …

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Service Business Project for the Finnish Glass Museum (Plus Tips for Having a Vision!)

During this spring, we have worked in an eight-member student team for the Finnish Glass Museum located in Riihimäki. We have done research about people who visit museums and based on that information, built persona profiles the museum can use in their marketing and service design subsequently. Team has also brainstormed a large treasure box …

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