Hyvinkää

Digital twins – Final steps of the project

As we started the project in January all was totally new to every one of us. Right from the pre-brief we got to know a lot of new people since we did not know each other. Everyone had to change thinking from their native language to English, which lead us to work a little bit …

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This is what you want to know about employee benefits

I’d like to get you to consider what employee benefits mean to you. Or could you imagine even changing jobs for better benefits? As many as 90% of people under 30 would be willing to change jobs for better employee benefits, according to research quoted by Edenred. From this, one can conclude that the younger …

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Lapland Adventure 2022

As an exchange student studying Digital Business Management from Germany, I want to share one of my greatest adventures in Finland so far with you: The Trip to Finnish Lapland, Kilpisjärvi.  It was a rather snowy evening, when two busses of students from the Netherlands, Spain, Germany, France and many more countries prepared for a …

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Laurea P2P – how to make it a product?

At the start of our project we were a little confused. What should we do? The task was to brand Laurea Hyvinkää’s project learning model, P2P, into sellable product. Our team confirmed a fact, that name “P2P” doesn’t really tell anyone, what it basically is about. Many of students who had applied to P2P didn’t …

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The finalization of the marketing plan

In this project, we have been doing research for the purpose of a social media marketing campaign plan for Bonne Juomat Oy, in order to make them more known in German markets. Bonne is a Finnish Lohja-based maker of tasty and healthy natural beverages made from fruits, berries as well as vegetables. The project is …

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Making Finnish products great in Germany

Bonne Juomat Oy is a company from Lohja, FI that makes tasty and healthy natural beverage products from fruits, berries & vegetables. Now they are looking to expand their market to Germany with Smoothies and Finnish natural spring water within a digital marketing plan. To succeed, it is more than helpful to engage some experienced Finnish and German …

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The SFinLit Project

We worked on a project with the University of Laurea as a client. This project will ultimately be used by several universities and schools around the world. Our project consists of developing a digital marketing campaign plan for a more general Green litaracy financial project. Thus, following interviews, studies and analyzes, we have created a …

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Service Business Project for the Finnish Glass Museum (Plus Tips for Having a Vision!)

During this spring, we have worked in an eight-member student team for the Finnish Glass Museum located in Riihimäki. We have done research about people who visit museums and based on that information, built persona profiles the museum can use in their marketing and service design subsequently. Team has also brainstormed a large treasure box …

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Finishing the project – International project in wood processing industry

Our international project started in January. Our project is about the wood processing industry and innovation in it. The beginning of the project, was a bit nerve-wracking, but at the same time exciting start, because most of our project team haven’t worked on a multicultural project before. But very quickly, our teamwork started to improve. …

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From interviews to the market plan – Töysän Kenkätehdas

In this project, from the get-go our aim has been the creation of a Go-to-Market plan for our client, Töysän Kenkätehdas, who are aiming for the Japanese shoe market. Until now, we have used methods such as surveys and interviews to acquire the appropriate data regarding the target country’s market.