As we started the project in January all was totally new to every one of us. Right from the pre-brief we got to know a lot of new people since we did not know each other. Everyone had to change thinking from their native language to English, which lead us to work a little bit […]
Digital twins – Final steps of the project Read More »
In this project, from the get-go our aim has been the creation of a Go-to-Market plan for our client, Töysän Kenkätehdas, who are aiming for the Japanese shoe market. Until now, we have used methods such as surveys and interviews to acquire the appropriate data regarding the target country’s market.
From interviews to the market plan – Töysän Kenkätehdas Read More »
International markets always attract significant interest amongst manufacturers. However due to them being so difficult to access, dreams of success in them are often abandoned in pursuit of something more feasible. Töysän Kenkätehdas is an exception, striving for the Japanese market with their traditional style Finnish shoes. Our aim in this project is the creation
In pursuit of the Japanese shoe market – Töysän Kenkätehdas Read More »