market plan - Laurea Showcase

The finalization of the marketing plan

In this project, we have been doing research for the purpose of a social media marketing campaign plan for Bonne Juomat Oy, in order to make them more known in German markets. Bonne is a Finnish Lohja-based maker of tasty and healthy natural beverages made from fruits, berries as well as vegetables. The project is […]

From interviews to the market plan – Töysän Kenkätehdas

Leave a Comment / Project blogs / Toni Malinen / 26.4.2021 / footwear market, Hyvinkää, Interview, market plan, Market research, p2p

In this project, from the get-go our aim has been the creation of a Go-to-Market plan for our client, Töysän Kenkätehdas, who are aiming for the Japanese shoe market. Until now, we have used methods such as surveys and interviews to acquire the appropriate data regarding the target country’s market.

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