During this spring, we have worked in an eight-member student team for the Finnish Glass Museum located in Riihimäki. We have done research about people who visit museums and based on that information, built persona profiles the museum can use in their marketing and service design subsequently. Team has also brainstormed a large treasure box of ideas for marketing, utilizing these persona profiles. Project team wrote over hundred pages theory base about topics related in this project. Meetings with client and lecturer took place in Teams as well as our working days in general.Lue lisää Service Business Project for the Finnish Glass Museum (Plus Tips for Having a Vision!)
Organisers and event managers are facing a tough time in the current situation, while Covid-19 is shaping our everyday life. And not only the daily study routine is facing big upcoming changes, but also our cooperation partner of the project “International Benchmarking & Partner Search in Event Business” Kokouspiste Oy is facing new challenges.
Together with organisers around the world, we are monitoring the current development of the corona pandemic. We know how challenging this particular situation is for them and share their concerns. But despite the current situation in Europe, the managers Kaisa Kangasmäki and Katja Mansikkaniemi are confident enough to search and establish a cooperation between Kokouspiste Oy and a partner in the UK, Sweden, Denmark and/or Germany.Lue lisää Events and partner search with Kokouspiste Oy during Covid-19
Let’s start with a disclaimer: AI seems (at least in my opinion) a lot harder than what it really is or at least the basics of AI aren’t that hard. When we first started three months ago a project: “Study on Talent Management and L&D strategies” with our client Headai, I must admit that I was scared, anxious and confused but most of all excited. I didn’t have any clue what AI was and what it meant. So, we basically needed to get information how companies HR teams use AI especially in talent management. We decided to get that information through interviews. Let’s just say that panicked was an understatement of how I felt. Of course, I was excited, but I had no idea what I got myself into. Now, three months later, I feel extremely grateful that I signed myself in this project. We wouldn’t have believed how much a university student can learn in a short time span of just three months.Lue lisää How to survive in AI project as a business student who doesn’t have any idea what AI is?
Despite the fact that we are living in a worldwide pandemic and Covid-19 attends our daily life, we exchange students were allowed to enter Finland in the first days of January. Shortly after, the semester started and so did the projects of the P2P-model at Laurea University in Hyvinkää.
After an introduction week and explanations about the new teaching model, our project “International Benchmarking & Partner Search in Event Business” started with the Pre-Brief. Here we were introduced for the first time to our lecturer Aapo Hollanti and the other team members. The project group consists of 5 Finnish students and three exchange students from Germany. Unfortunately, due to the restrictions of the government, we are unable to meet in person and so all the meetings take place online using Microsoft Teams. Especially for us exchange students, it took a few meetings to understand all the functions and applications of this new software, but it is very useful as all the information can be shared quickly among the group.Lue lisää The first weeks in the P2P-model from the perspective of an exchange student