On August 23rd 2022 started this international project, originated by the collaboration between Laurea University of Applied Sciences and two manufacturing companies, SabriScan Oy and BriCut Tools Oy. Our group is composed of Finnish, Ukrainian, Pakistani, Tajik, and Italian students.
The project has a wide variety of objectives, regarding the companies’ marketing strategy and communication, with a specific focus on both of Laurea’s client’s newsletters, as well as optimizing the webpages, updating the communication clock, and producing a series of guidelines to improve the companies’ marketing.
The project has a wide variety of objectives, regarding the companies’ marketing strategy and communication, with a specific focus on both of Laurea’s client’s newsletters, as well as optimizing the webpages, updating the communication clock, and producing a series of guidelines to improve the companies’ marketing.
The two companies involved work in different fields and have different sizes but have the same ownership. He first, SabriScan Oy’s core business is producing moulds for plastic injection with both Finnish and international clients with a workforce of 26 employees. Another important service offered by SabriScan is focused on mould maintenance, they call it MouldCare, and it consists of servicing used stamps either produced by the company or by competitors to prolong their service life. BriCut Tools Oy instead focuses on the Finnish market and, as the name suggests, produces tools for machining and metalworking and it’s smaller than the first company having four employees.
The first steps of the project were to understand how the companies in relation to their competitors are both internally and how they communicate with external stakeholders. To achieve this, Laurea’s team developed a benchmark and compared the social media presence of the competitors, and they wrote the October’s Newsletter.
Suurin osa Showcasen blogeista on toteutettu osana Laurean opintojaksoja. Koko koulutustarjontaamme voi tutustua nettisivuillamme. Tarjoamme kymmenien tutkintoon johtavien koulutuksien lisäksi myös paljon täydennys- ja erikoistumiskoulutuksia sekä yksittäisiä opintojaksoja avoimen AMK:n kautta!