The First Half of the International Project

For our digital marketing and sales project, it is our privilege to work with not one, but two Finnish companies.
One company (A) is focused on food and beverage products, with 100% natural grain-based liquid ingredients, operating in the business-to-business (B2B) sector.

The other company (B) focuses on plant-based beverages and pure and has a bigger focus on the business-to-consumer (B2C) market.

These companies are looking to join forces to promote foreign export, specifically regarding a home-brewing product produced by company A. Their goal is to mutually benefit from each other’s expertise and social networks.

What are we doing?

The main goal of this project is to conduct comprehensive marketing research and analysis regarding homebrew and beverage market opportunities in Europe. To build informed results and recommendations to our client on possible future exports. We aim to identify the optimal target countries for exporting and identify possible future partners.

In contemplation of reaching these goals, we are researching 10 European countries. Which is chosen with clients, their markets and consumers’ habits based on homebrewing culture, GDP, consumption of beer, craft beer trends and so on. In
addition, the team is surveying current export partners, to receive insight into their affairs.

To date, the 10 countries have been narrowed down to 5 which are ranked forward, to continue doing deeper research on it.


Our project team with 5 members.

As our project manager, Marika, with extraordinary leadership skills, separates the job directly and effectively!

Deputy project manager, Lei, was a reassuring presence, and could handle and support all the things even if she was really busy!

Our secretary, Veeti, no matter whether the thing is big or small, there is nothing wrong with leaving it to him!

Our well-being Officer, Leena, team supporter and the main contributor to our team spirit!

Lastly, the communication officer, Candi, an exchange student from Hong Kong, tries her best to follow the requests of the team and expand her comfort zone.

Also with our lecturer, Pyry provided us specific feedback on the whole project.

By having these team members, we all enjoy the process of working on this project. It is so glad that we have a great atmosphere while working together.

Present Stage

In the project, we are mainly doing research and analyzing different foreign countries. As the international project is already in the half path, everything is right on track, either the project or our team spirit. And most of the things that we mentioned at the beginning of the project are completed. We are looking forward to the final stage of our project.

Suurin osa Showcasen blogeista on toteutettu osana Laurean opintojaksoja. Koko koulutustarjontaamme voi tutustua nettisivuillamme. Tarjoamme kymmenien tutkintoon johtavien koulutuksien lisäksi myös paljon täydennys- ja erikoistumiskoulutuksia sekä yksittäisiä opintojaksoja avoimen AMK:n kautta!

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