Bonne is a small company from Lohja, Finland, that produces plant-based products using natural ingredients. Bonne wants to be a domestically recognized brand providing plant-based products and maintain a leading position in the purée sector in the future. They are right now on a mission to take over Amazon Germany, after successfully taking over Amazon UK, but stopped it after brexit. That’s where our project comes in to help. Our project team’s job is to help transition to German Amazon by doing background research and benchmarking.
Our project with Bonne started with meeting the client Matti. During this meeting, we were introduced to Bonne’s objective, and they wanted us to feel like we were part of the process of getting Bonne in Amazon which we are. We were impressed by their experience in their field because they have already done one Amazon and it won’t be that much different getting Bonne in Germany, right? At least that’s what our project team started to find out with competition benchmarking.
Our goal is to make Bonne recognizable and conduct research about the Amazon Germany market. So far, we have done some benchmarking about already successful products in Amazon Germany. That helps us get a better vision of what Bonne can replicate in their marketing plan. Up to this point, our project has encountered no major issues and we have met all project deadlines. We have planned to do research on digital channel usage in Germany, do influencer research and do a communication plan the goal of this project is to help Finnish company Bonne, in transition to the German Amazon.
Wanting to shout out our well-being manager Mikke getting our team closer together with his great well-being plan. The other day we went bowling and we had such a great time. Wanting to point this out because the most important thing in a project is we all get along together and work as one!
Suurin osa Showcasen blogeista on toteutettu osana Laurean opintojaksoja. Koko koulutustarjontaamme voi tutustua nettisivuillamme. Tarjoamme kymmenien tutkintoon johtavien koulutuksien lisäksi myös paljon täydennys- ja erikoistumiskoulutuksia sekä yksittäisiä opintojaksoja avoimen AMK:n kautta!