Bonne Juomat, a well-known Finnish beverage company, is preparing to introduce its unique and healthful products to the Indian market. As part of a student project, we explored the potential of this venture and developed strategies to help Bonne Juomat achieve its export goals.
Our research identified promising opportunities in target markets, where consumers are increasingly seeking high-quality, natural beverages. By leveraging Bonne Juomat competitive advantages—clean water, no additives, and unique northern berry flavors with health benefits—we believe the company can successfully enter this new market.
Bonne offers a wide range of berry and fruit beverages, including juices, smoothies, shots and purées and also vitaminized spring waters in new carton packages. Our team selected the best products for the target markets and identified the most effective solutions for exporting.
We conducted research on potential clients and distributors, focusing on pricing, company values, and missions to identify the best potential partners for Bonne.
Establishing relationships with local partners and distributors who understand the market dynamics is crucial for smoother operations. Attending various events and expos is one solution to achieve this. Our team has researched and will suggest events where Bonne would have a great opportunity to meet potential new partners face to face.
Our team has also focused on Bonne’s social media presence. We’ve conducted an interview with Indian students in Laurea and we will also create a social media post about the project. This effort will enhance Bonne’s visibility not only in the Finnish market but also in potential new markets as they research Bonne.
Through this project, we have not only gained valuable insights into international business but also contributed to Bonne Juomat’s exciting journey of growth and expansion.
Have you tried any Bonne products? See more at https://www.bonnejuomat.fi/ and follow their social media!
Suurin osa Showcasen blogeista on toteutettu osana Laurean opintojaksoja. Koko koulutustarjontaamme voi tutustua nettisivuillamme. Tarjoamme kymmenien tutkintoon johtavien koulutuksien lisäksi myös paljon täydennys- ja erikoistumiskoulutuksia sekä yksittäisiä opintojaksoja avoimen AMK:n kautta!