Year: 2021

Laurea P2P – how to make it a product?

At the start of our project we were a little confused. What should we do? The task was to brand Laurea Hyvinkää’s project learning model, P2P, into sellable product. Our team confirmed a fact, that name “P2P” doesn’t really tell anyone, what it basically is about. Many of students who had applied to P2P didn’t …

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The finalization of the marketing plan

In this project, we have been doing research for the purpose of a social media marketing campaign plan for Bonne Juomat Oy, in order to make them more known in German markets. Bonne is a Finnish Lohja-based maker of tasty and healthy natural beverages made from fruits, berries as well as vegetables. The project is …

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Exchanges in the middle of the pandemic

When the COVID-pandemic suddenly swept across the world in spring 2020, many students were faced with difficult decisions. Students who were at that moment abroad had to decide whether it was better to return home or stay put in their host country and finish the semester there. Students who had just applied for an exchange in the autumn had to cancel, postpone, or plan to complete the studies …

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Designing Services for Target Market of Sustainable Tourism Company: Project Villa Falco

The fall semester is almost over and so is the work of our team on an interesting project. Our project assignment was to build a website, to develop social media channels and to find possible collaboration partners for Naturehouse Villa Falco. The assignment was very diverse and included many opportunities for learning. Villa Falco is …

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The importance of good communication in project work

In the autumn of 2021, we started our project Sustainable Tourism together with Finns and exchange students.  Our team consisted of eight students, an instructor and a client. The roles of the team were divided in a familiar way. Roles include project manager, deputy project manager, secretary, communications manager and welfare manager. At the beginning …

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Erasmus experience with real clients and covid situation

Hi!  We are a group of students who have just joined a project of international sales and marketing development, client and partner search. Thanks to this project, we are lucky to be able to work, improve and help Korpinen Oy. Some of you, may not know what the company is specialized in. For this reason, …

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Mission accomplished – Intercultural work check

“I found the work very inspiring and exciting since I haven’t travelled a lot, so I don’t know that many people outside Finland.” – Suvi Sutinen as a quote in the end of the project The semester is coming to an end, and everyone is starting to evaluate their work. That is exactly what this blogpost will do for the …

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