2021

The digital marketing campaign for a startup company-project progress

The goals of our project were to help a new startup company to improve their marketing and communications. In other words, make their company more visible and ready to work. During this past semester, we have done lots of research. We started our project by doing market research for the customer for the chosen countries: […]

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Project team and path to positive thinking

The projects for the fall semester are going at a rapid pace, and the pace will only accelerate as the projects progress. When working, one does not always notice when mental resources are dwindling and frustration takes over, it happens so imperceptibly that one may not even notice it before it’s too late.

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Website Development by international students

Website Development by international students  The client of this service design project is a manufacturer of water filter technology. Now, the company website is directed more at search engine optimization (SEO) but a good website achieves more goals than just SEO. Nowadays students have grown up with the internet and are experts in a natural way of using it.

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Project – Sustainable Tourism And Platform Economy

Hello dear Finnish and foreigner friends, welcome to this blog post!Firstly, let us introduce ourselves! We’re business students studying in Laurea, in the campus of Hyvinkää.To fulfill our study credits, we need to work on a Team project, related to business. There are projects in Finnish and in English.

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Making Finnish products great in Germany

Bonne Juomat Oy is a company from Lohja, FI that makes tasty and healthy natural beverage products from fruits, berries & vegetables. Now they are looking to expand their market to Germany with Smoothies and Finnish natural spring water within a digital marketing plan. To succeed, it is more than helpful to engage some experienced Finnish and German

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Sustainable, responsible and ethical internationalization

Anyone who has been exposed to stories about time travel cannot have missed a principle often connected with it – the time traveler should leave everything intact on their travel, or their actions can have grave implications for the future. This seems to ring increasingly true for our current daily travel as well. We are presently living in uncertain times, with

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Global work of students in Finland and Chile

In the last blogpost we learnt about how the teams from Finland and Chile work together in their projects. Today, you will get to know five different companies with different products. They are different located, and offer different assignments for their project teams. From market research, expanding the other continent over internationalizing the brand to organizing sales teams – everything

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