In this project, we have been doing research for the purpose of a social media marketing campaign plan for Bonne Juomat Oy, in order to make them more known in German markets. Bonne is a Finnish Lohja-based maker of tasty and healthy natural beverages made from fruits, berries as well as vegetables. The project is […]
Bonne Juomat Oy is a company from Lohja, FI that makes tasty and healthy natural beverage products from fruits, berries & vegetables. Now they are looking to expand their market to Germany with Smoothies and Finnish natural spring water within a digital marketing plan. To succeed, it is more than helpful to engage some experienced Finnish and German
We worked on a project with the University of Laurea as a client. This project will ultimately be used by several universities and schools around the world. Our project consists of developing a digital marketing campaign plan for a more general Green litaracy financial project. Thus, following interviews, studies and analyzes, we have created a
During this spring, we have worked in an eight-member student team for the Finnish Glass Museum located in Riihimäki. We have done research about people who visit museums and based on that information, built persona profiles the museum can use in their marketing and service design subsequently. Team has also brainstormed a large treasure box
Our international project started in January. Our project is about the wood processing industry and innovation in it. The beginning of the project, was a bit nerve-wracking, but at the same time exciting start, because most of our project team haven’t worked on a multicultural project before. But very quickly, our teamwork started to improve.
In this project, from the get-go our aim has been the creation of a Go-to-Market plan for our client, Töysän Kenkätehdas, who are aiming for the Japanese shoe market. Until now, we have used methods such as surveys and interviews to acquire the appropriate data regarding the target country’s market.
The project Moose Activities is going to end soon. During this spring we have created a lot of business development materials for our client. Results include: questionnaire, social media posts for Facebook and LinkedIn, website developments, new descriptions for programs, posters and much more.
International markets always attract significant interest amongst manufacturers. However due to them being so difficult to access, dreams of success in them are often abandoned in pursuit of something more feasible. Töysän Kenkätehdas is an exception, striving for the Japanese market with their traditional style Finnish shoes. Our aim in this project is the creation
International marketing is becoming more and more important. On the one hand, due to globalization, but also because the importance of social media continues to grow. Many companies want to sell their products in more markets than just their home market. This spring we have the opportunity to take the visibility of Interfire Products Oy
In this project we are working in an international project team which is why all communication is done in English. I found that to be very useful in improving my language skills. Aside from that, the nature of this project is different than ones that I have had before, so it feels very refreshing.