In this project, from the get-go our aim has been the creation of a Go-to-Market plan for our client, Töysän Kenkätehdas, who are aiming for the Japanese shoe market. Until now, we have used methods such as surveys and interviews to acquire the appropriate data regarding the target country’s market.
From interviews to the market plan – Töysän Kenkätehdas Read More »
The project Moose Activities is going to end soon. During this spring we have created a lot of business development materials for our client. Results include: questionnaire, social media posts for Facebook and LinkedIn, website developments, new descriptions for programs, posters and much more.
The work is almost done in the project Moose Activities Oy Read More »
Hello all! Weeks are flying by and the summer is starting to knock on the door. Thats meens that spring courses are coming to end. Our project with SabriScan has progressed very well.
Final steps on the SabriScan project Read More »
Let’s start with a disclaimer: AI seems (at least in my opinion) a lot harder than what it really is or at least the basics of AI aren’t that hard. When we first started three months ago a project: “Study on Talent Management and L&D strategies” with our client Headai, I must admit that I was scared, anxious and confused but most of all excited. I didn’t
How to survive in AI project as a business student who doesn’t have any idea what AI is? Read More »
Half of the project has already been completed in the blink of an eye and spring is also well under way. Due to the current world situation, we have been working remotely through teams throughout the project. Because our project is international, we have had the honor of getting two exchange students into our project
Who are we and what we are doing here? We are an international marketing project team, which is working this spring with Hotel Svetsi, the permanent partner of Laurea, and Kaisu, its HR and Sales specialist. This time our project team got the opportunity to create a marketing campaign for the restaurant Karhunpesä. The main
Bear Marketing Campaign: Hungry as a bear? Come to Karhunpesä! Read More »
International markets always attract significant interest amongst manufacturers. However due to them being so difficult to access, dreams of success in them are often abandoned in pursuit of something more feasible. Töysän Kenkätehdas is an exception, striving for the Japanese market with their traditional style Finnish shoes. Our aim in this project is the creation
In pursuit of the Japanese shoe market – Töysän Kenkätehdas Read More »
Despite the fact that we are living in a worldwide pandemic and Covid-19 attends our daily life, we exchange students were allowed to enter Finland in the first days of January. Shortly after, the semester started and so did the projects of the P2P-model at Laurea University in Hyvinkää. After an introduction week and explanations
The first weeks in the P2P-model from the perspective of an exchange student Read More »
International marketing is becoming more and more important. On the one hand, due to globalization, but also because the importance of social media continues to grow. Many companies want to sell their products in more markets than just their home market. This spring we have the opportunity to take the visibility of Interfire Products Oy
Creating a Social Media Campaign for Interfire Products Read More »
Our project deals with Green Financing, it’s leaded by Aapo (lecturer) and Annemari (client). The project includes Samuli, Laura, Kastriot, Pauli, Thuy and three exchange students Cristian from Italy, Flore from France and Leonie from Germany. The activities we planned for this project are to submit banks and companies to a questionary about Green Financing
Reflection about the first half of the project – Green Financing Project Read More »