Project blogs

Social media marketing experience

In our project, we have done work related to social media marketing for restaurant Karhunpesä. The membership of our project team has included old and new students. Our project team has worked really well because all the students have to give different skills to the project work and thus all the members of the project […]

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Who are the members of the Garden Design Stories project?

And Yes! Our Garden Design Stories project, a landscaping garden creation company that aims to export to the United States, is worked by a group of 8 students interested in digital marketing determined in the proper development of the project. We work for months to satisfy our client so let’s do a presentation of each member of the project: 

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Finishing the project – International project in wood processing industry

Our international project started in January. Our project is about the wood processing industry and innovation in it. The beginning of the project, was a bit nerve-wracking, but at the same time exciting start, because most of our project team haven’t worked on a multicultural project before. But very quickly, our teamwork started to improve.

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From interviews to the market plan – Töysän Kenkätehdas

In this project, from the get-go our aim has been the creation of a Go-to-Market plan for our client, Töysän Kenkätehdas, who are aiming for the Japanese shoe market. Until now, we have used methods such as surveys and interviews to acquire the appropriate data regarding the target country’s market.

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The work is almost done in the project Moose Activities Oy

The project Moose Activities is going to end soon. During this spring we have created a lot of business development materials for our client. Results include: questionnaire, social media posts for Facebook and LinkedIn, website developments, new descriptions for programs, posters and much more.  

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How to survive in AI project as a business student who doesn’t have any idea what AI is?

Let’s start with a disclaimer: AI seems (at least in my opinion) a lot harder than what it really is or at least the basics of AI aren’t that hard. When we first started three months ago a project: “Study on Talent Management and L&D strategies” with our client Headai, I must admit that I was scared, anxious and confused but most of all excited. I didn’t

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Transform your Garden to reflect on your Garden Personality Style, Take the Quiz now! – campaign plan

Half of the project has already been completed in the blink of an eye and spring is also well under way. Due to the current world situation, we have been working remotely through teams throughout the project. Because our project is international, we have had the honor of getting two exchange students into our project

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Bear Marketing Campaign: Hungry as a bear? Come to Karhunpesä!

Who are we and what we are doing here? We are an international marketing project team, which is working this spring with Hotel Svetsi, the permanent partner of Laurea, and Kaisu, its HR and Sales specialist. This time our project team got the opportunity to create a marketing campaign for the restaurant Karhunpesä. The main

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In pursuit of the Japanese shoe market – Töysän Kenkätehdas

International markets always attract significant interest amongst manufacturers. However due to them being so difficult to access, dreams of success in them are often abandoned in pursuit of something more feasible. Töysän Kenkätehdas is an exception, striving for the Japanese market with their traditional style Finnish shoes. Our aim in this project is the creation

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